Fundamentals White Swan Brands' Fundamentals collection is great for group sales. Fundamentals is a high-service, re-orderable program that's value priced. It has stood the test of time, and will continue to for time to come. White Swan Brands' utilizes a market proven, high-performance 65/35 poly/cotton 4.25 oz. (5.0 oz. in white for extra opacity) poplin fabric that's colorfast, wrinkle resistant, and shrinkage controlled.